SERVICES
As a freelancer, I can offer my services at a far lower cost than most agencies - whether it is a one-off, fixed price project, or a regular monthly retainer charged at a competitive day rate. Contact me to discuss your individual needs.
EMAIL MARKETING STRATEGY
As a freelance CRM consultant, I specialise in creating email marketing strategies for ecommerce retailers. My goal is to help you reach and engage your target audience, drive sales, and build customer loyalty.
CAMPAIGN BUILDING & DEPLOYMENT
I analyse your email marketing campaigns to identify areas for improvement and implement strategies to optimise performance. From copywriting to data selection, I focus on enhancing every aspect of your email campaigns.
REPORTING & ANALYTICS
With access to your analytics platform, I can provide reports that track the effectiveness of your email marketing efforts. By measuring key metrics and interpreting data insights, I help you make data-driven decisions for continuous improvement.
MARKETING AUTOMATIONS
Get the right message to the right customer at the right time, maximising the impact of your campaigns, by creating flows such as abandonment series, welcome, post purchase and more.
AUDIENCE TARGETING & ENGAGEMENT SEGMENTATION
Set up engagement and behavioural segments within your database to deliver more personalised messages and improve the effectiveness of your emails.
CONTENT CREATION
Compelling content is at the heart of successful email marketing. I offer expertise in creating captivating email content that grabs attention, conveys your brand's message, and drives action.
ABOUT ME
I have worked in e-commerce and CRM since 2004, for brands such as Mothercare, Stonegate Pub Co, Avis & Budget Group, and Domino's Pizza. Within these roles, I have managed DTC e-commerce websites and been responsible for multiple digital marketing channels including SEO, PPC, affiliate, and social media. But I have specialised in email marketing and spent 4 years working in a senior position at a Klaviyo Elite Master Partner agency, where I worked with a wide variety of clients from sectors including pet food, fashion & accessories, health & supplements, food & drink, tech, and beauty. Some of these brands include Elizabeth Arden, Barking Heads & AATU pet food, The iOutlet, My Expert Midwife, Globe-Trotter, and many more.
No matter where you are with your CRM - just starting and need advice on getting a plan in place, or been at it a while but feel you are not getting the growth you expected - I can help provide the level of support you need to smash your email marketing and drive more revenue.
Book in a FREE audit to identify your opportunities for growth.
EXPERTISE
PLATFORMS
STRATEGY
COPYWRITING
Experienced in numerous CRM platforms including Klaviyo and Mailchimp.
Managed a team of experts at a CRM agency to become the first Klaviyo Elite Master Partners in the EMEA region.
Specialist in developing data-driven email marketing strategies tthat drive revenue and maximise retention and engagement.
Writing engaging and compelling copy that fits your brand tone of voice.
I have been writing email copy for dozens of brands for over 20 years.
AUTOMATIONS
Building flows within your platform to drive more conversions at key points in your customer journeys - welcome, basket abandonment, post-purchase, cross-sell & upsell, lapsing & more.
GET IN TOUCH
PHONE
07833 492484
lisa@smashmail.co.uk
LOCATION
Milton Keynes,
UK